Media Blog: Magazine Production: Changing my Logo's Font and Colour.

Thursday 20 November 2014

Magazine Production: Changing my Logo's Font and Colour.

Before

I decided to change the font of my logo from the one shown at the top to the one in the above two photos. I think this was important because the first font had a slimy kind of effect to it and although they are similar fonts, the second one is more sharp. It was also important for me to change the logo font's colour to white because it made it look more sharp against the background of the logo. I first tried a black background for my logo and changed it because I thought the colour scheme looked too monochrome and was needing a bit of colour, therefore I changed it to a red, I matched the colour of the logo background to the lipstick colour shown on the model to the left, I done this by using the colour picker tool on Photoshop. I think the red background has more of a professional look and compliments the white font colour more than the black does as it makes it look bold and fresh.

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Target A

To achieve my target my research, planning and evaluation must be detailed, effectively communicated and presented digitally, using a wide variety of formats. I need detailed
research into similar products and target audience and to show the process of planning by including excellent work on shotlists, drafts, storyboards,scripts, locations and props. I need to show full evidence of the research and
planning informing the construction process. My
evaluation must reflect my excellent understanding of forms and conventions, an understanding of the use of new media throughout the stages of production, the way my ancillary and primary tasks combine effectively. There will be an
excellent understanding of the significance of audience feedback. My production work, across the formats, will demonstrates excellent creativity and imagination as I seek to make them as convincing as possible and it will also
reflect my mastery in technical skills such as controlled use of the camera, attention to framing, variety of shot sizes, close attention to mise-en-scène, appropriate transitions and use of sound.

Target A