Media Blog: Theory: Uses and Gratifications

Uses and Gratifications is part of the three main theories in relation to media, I done some research to see how this can be used in the magazine industry.

Target A

To achieve my target my research, planning and evaluation must be detailed, effectively communicated and presented digitally, using a wide variety of formats. I need detailed
research into similar products and target audience and to show the process of planning by including excellent work on shotlists, drafts, storyboards,scripts, locations and props. I need to show full evidence of the research and
planning informing the construction process. My
evaluation must reflect my excellent understanding of forms and conventions, an understanding of the use of new media throughout the stages of production, the way my ancillary and primary tasks combine effectively. There will be an
excellent understanding of the significance of audience feedback. My production work, across the formats, will demonstrates excellent creativity and imagination as I seek to make them as convincing as possible and it will also
reflect my mastery in technical skills such as controlled use of the camera, attention to framing, variety of shot sizes, close attention to mise-en-scène, appropriate transitions and use of sound.

Target A

Sunday 2 November 2014

Theory: Uses and Gratifications

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